Motto and Track Themes 2024

AI-Driven Changes are here to stay

The Business Analysis Core Concept ModelTM (BACCMTM) is a critical framework that guides business analysts in understanding and defining business needs, recommending solutions, and creating value. As AI technologies continue to evolve, they bring CHANGEs that create new CONTEXTs and NEEDs for STAKEHOLDERs that require the development of new SOLUTIONs that can deliver better VALUE.

We will examine how AI impacts our contexts across many nations and domains during our conference. We’ll investigate how utilizing AI can enhance our productivity. We also wouldn’t overlook cybersecurity, since artificial intelligence presents a wide range of new risks and opportunities.

Section (1) How AI creates new CONTEXTs

AI creates new contexts by revolutionizing industries and transforming the way we work and live. It enables automation, data analysis, and decision-making at unprecedented speed and accuracy. This technology has the potential to disrupt traditional business models, reshape economies, and redefine societal norms. As AI continues to advance, it opens up possibilities for personalized experiences, improved healthcare outcomes, efficient resource management, and sustainable development. However, because big language models are trained on English-only content and perform poorly in other languages, the application of AI tools may be restricted in non-English-speaking nations.

Section (2) New AI tools and techniques for business analysis professionals

Artificial intelligence is revolutionizing the toolkit of the modern business analyst in two significant ways: by enhancing existing tools and creating new ones altogether. Traditional BA tools for data analytics, process mapping, and stakeholder analysis are being supercharged with AI algorithms that offer predictive capabilities, real-time insights, and automation. For instance, AI-powered data analytics tools can sift through vast datasets to identify business needs or market trends with unprecedented accuracy and speed. On the other hand, AI is also giving birth to entirely new tools designed to tackle complex problems that were previously difficult to solve using conventional methods. These include natural language processing for sentiment analysis, machine learning models for risk assessment, and intelligent bots that can automate routine tasks, freeing up analysts to focus on more strategic activities. The integration of AI into BA tools is not just an incremental improvement; it’s a paradigm shift that is redefining what is possible in the field of Business Analysis.

Section (3) Cybersecurity is more crucial than ever in the age of AI

As AI becomes increasingly integral to business operations, the imperative for robust cybersecurity measures escalates in tandem. AI systems not only require access to vast and often sensitive datasets but also have the capability to make automated, real-time decisions, thereby introducing new vulnerabilities and potential points of exploitation. In this complex landscape, Business Analysts (BAs) serve a pivotal role. They act as liaisons between technical and business stakeholders, identifying potential security risks and ensuring they are mitigated before AI implementation. BAs are also instrumental in establishing data governance protocols to ensure AI systems adhere to ethical and legal standards, communicating the critical importance of cybersecurity to organizational stakeholders, and monitoring AI systems post-implementation for any emerging vulnerabilities. In a world where AI is rapidly transforming business processes, the role of Business Analysis in fortifying cybersecurity is both vital and increasingly complex.

Keynotes 2024

Keynote Speakers: To Be Announced Soon!

We are diligently working to finalize a compelling lineup of keynote speakers who are at the forefront of Business Analysis and Artificial Intelligence in Europe and other parts of the world. These distinguished thought leaders will offer their invaluable insights, experiences, and forward-thinking visions, all aligned with our conference theme: “Business Analysis in AI-Driven Changes.”

Why You Should Be Excited:

  • European Focus: Our keynote speakers will specifically address the unique challenges and opportunities facing Business Analysis professionals.

  • Industry Leaders: Learn from renowned experts who are actively shaping the future of Business Analysis and AI within the European context.

  • Cutting-Edge Insights: Be among the first to hear about the latest trends, technologies, and best practices in Business Analysis in an AI-driven world.

  • Networking and Knowledge Sharing: This conference is not just about learning; it’s also about connecting with peers. Our keynote sessions will serve as a catalyst for networking and knowledge sharing among professionals from all over the world.

Stay tuned for our official announcement of the keynote speakers. We are confident that their contributions will be a highlight of the conference and well worth the wait!

Our Speakers

Tickets

5th European Business Analysis Day – Advance Explorer Pass – 149 EUR (Feb-Mar)
149.00 EUR

This ticket ideal for professionals who plan ahead, this ticket offers a balance between early-bird pricing and flexibility.

Book Now
5th European Business Analysis Day – Spring Forward Pass – 199 EUR (Apr)
199.00 EUR

As the conference draws closer, this ticket caters to those making springtime plans to enrich their professional knowledge.

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5th European Business Analysis Day – Last Call Leader Pass – 249 EUR (May)
249.00 EUR

For the leaders and decision-makers finalizing their schedules, this ticket offers the last chance to be part of an enlightening event.

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Agenda

Section (1)
How AI creates new CONTEXTs

Innovative working with exponential technologies based on the example of AI

The presentation explores exponential technologies with a focus on AI (artificial intelligence). It defines artificial intelligence (AI) and examines the significance of technology’s exponential growth and revolutionary potential. The topic...
Read More
Erik Burow

Business Analysis in the Age of Generative AI

“Business Analysis in the Age of Generative AI” offers a short and pragmatic introduction to generative artificial intelligence and evaluates its significance for business analysis. This presentation aims to clarify...
Read More
Christian Warmuth

Aggregating Chaos: Where Machine Learning and the Real World Collide

Business change always occurs in a context – it is the context that defines what is relevant to the change. In a world where the application of Artificial Intelligence (AL)...
Read More
Anna Rajander

Miele’s collaborative approach to boosting R&D productivity with GenAI

“GenAI is changing the way we work!” – This or similar statements can be found headlined daily in leading magazines. At Miele, we believe this to be true. However, such...
Read More
Patrick Schmidt

From skepticism to advocacy: Selling business analysis to reluctant stakeholders

Have you ever felt professionally misunderstood? Ever had stakeholders that don’t want to engage with business analysis work, or that involved BAs too late? If so, then this is the...
Read More
Adrian Reed

The EU Artificial Intelligence Act

The Artificial Intelligence Act (AI Act) of the European Union represents the first major legal initiative to ensure a safe and ethical use of AI, while maintaining the advantage of...
Read More
Guy Kindermans
Christiane Vandepitte

Generative AI: Is this the death of the Business Analyst?

Join Sean Crawford, a Business Analyst with over 15 years of experience, as he embarks on a critical exploration of Generative AI’s impact on the business analysis profession, particularly within...
Read More
Sean Crawford

Quantifying business requirements

One of the common problems related to the quality of requirements is the lack of measurability. This can result in consequences such as implementation of the wrong solution (wrong meaning...
Read More
Karolina Zmitrowicz

What AI Buzzwords Teach Us About Teamwork

Even in a flood of AI, we continue to learn about humanity. We’ve learned new vocabulary such as LLM, prompt engineering, and hallucinations. We apply this vocabulary to website interactions....
Read More
Robert Snyder
Section (2)
New AI tools and techniques for business analysis professionals

Innovative working with exponential technologies based on the example of AI

The presentation explores exponential technologies with a focus on AI (artificial intelligence). It defines artificial intelligence (AI) and examines the significance of technology’s exponential growth and revolutionary potential. The topic...
Read More
Erik Burow

Boosting Business Analysis productivity with AI capabilities in SoftServe

Kyrylo will share his experience how they used AI to boost BA services in SoftServe.
Kyrylo Bieliavskyi

Business Analysis in the Age of Generative AI

“Business Analysis in the Age of Generative AI” offers a short and pragmatic introduction to generative artificial intelligence and evaluates its significance for business analysis. This presentation aims to clarify...
Read More
Christian Warmuth

How I am still having trust issues with and learning to love the AI as BA

AI has become total hype for many industries and professions. As business analysts, we were among the first to try and comprehend how to leverage new tools based on this...
Read More
Iurii Gomon

Women in Business Analysis: Leveraging AI to Break Barriers and Build Bridges

In the digital era, the convergence of technology and business analysis has opened new opportunities for innovation and growth. Women in business analysis are harnessing the power of the Artificial...
Read More
Lungile Mnguni

Obligatory changes in BAs` mindset and skillset in AI age

Patterns and professional characteristics of BA mindset How AI changes our behavior and mindset Skillset of BA in AI era: what will be changed and what stays Do we have...
Read More
Dmytro Lozovytskyi

LLMs in Content Creation: Real-Life Use Cases Unveiled

Speakers: Luciano Radicce from Lazy Consulting in collaboration with Volker Schmidt from Akima Media This talk covers how Lazy Consulting and Akima Media worked together from the initial request to...
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Luciano Radicce

Embracing AI in Business Analysis

Problem Statement As businesses strive for competitive edge amid evolving technologies, Business Analysts must embrace AI to stay relevant. Mark delves into emerging AI techniques and tools to equip professionals...
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Mark Bruins

On the Art of Business Analysis and Staying Relevant: Where Humans Outperform AI

Business analysis is a social activity as much as it is a practice of applying analytical tools and principles. This talk will reinforce BA competencies that will allow business analysts...
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Yulia Kosarenko

Futureproof – Bringing Agility, Analysis, and AI Together

Discover how AI, Agility, and Analysis come together to help organizations and teams deliver value with artificial intelligence. In this session we will look at what AI augmented business analysis...
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Angela Wick

Generative AI: Is this the death of the Business Analyst?

Join Sean Crawford, a Business Analyst with over 15 years of experience, as he embarks on a critical exploration of Generative AI’s impact on the business analysis profession, particularly within...
Read More
Sean Crawford

Quantifying business requirements

One of the common problems related to the quality of requirements is the lack of measurability. This can result in consequences such as implementation of the wrong solution (wrong meaning...
Read More
Karolina Zmitrowicz

What AI Buzzwords Teach Us About Teamwork

Even in a flood of AI, we continue to learn about humanity. We’ve learned new vocabulary such as LLM, prompt engineering, and hallucinations. We apply this vocabulary to website interactions....
Read More
Robert Snyder
Section (3)
Cybersecurity is more crucial than ever in the age of AI

Business Analysis and Cyber Security – The Joint Enterprise

Although viewed as distinct disciplines, business analysis and cyber security must be indispensable partners in safeguarding organisational interests. This presentation illuminates the intersection of these fields, emphasising their joint efforts...
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Bindu Channaveerappa

Securing the Future: The BA’s Role in Cybersecurity Awareness

In this essential talk, we explore the critical role of Business Analysts in promoting cybersecurity and educating stakeholders on its importance. Discover the tools and techniques that empower BAs to...
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Oleksandr Moskalyuk

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