Customer Experience – The source for your next competitive advantage
Talking about innovation, most people think about the technology of the future. The electrical – maybe flying – car, one-inch thin TVs or the possibility of HD-video chat via smartphone. These are great technical ideas but will they bring a company on top of their industries?
History is full of examples of failed excellent technical ideas, like Betamax, Apple Newton or Google Wave.
Real innovative companies don’t focus exclusively on the technical or economical excellence of their products or services. They understand, that the customer needs are also crucial for their market success. And they gain a competitive advantage by design not only a new product or service, but also a whole experience.
In this talk you will hear about the importance of experiences in modern economics and learn what mindset is needed, to be the new innovation leader within your industry.