Customer and User Experience – Aren’t they the same??

18 May 2018
16:00 - 16:45

Customer and User Experience – Aren’t they the same??

“You’ve got to start with the customer experience and work back toward the technology – not the other way around” – Steve Jobs

Customers are the core of every business.  A customer’s experience differentiates one business from another.  Making sure your website is user-friendly is essential.  Today, having the knowledge, skills and techniques to support the development of these experiences is critical to your success as a Business Analyst

During this presentation, we will look at customer and user experience, explore exceptional customer experiences, understand the principles of a good user design and discuss techniques from both the Business Analysis Body of Knowledge (BABOK®) and BABOK® agile extension that a Business Analyst must consider when developing requirements for these experiences.

Attendees will be able to:

  • Describe the difference between customer experience and user experience
  • Understand both good and bad customer experiences
  • Identify techniques to elicit customer and user experience requirements