Closing Keynote: Listening to your digital customer! Exploring Agility at the fashion company Desigual

Closing Keynote: Listening to your digital customer! Exploring Agility at the fashion company Desigual

Introducing Agile methodologies and setting up Scrum/Kanban teams in organizations brings a tremendous change in the way traditional digital business grows. Retail enterprises have been involved in the digital transformation for a long time already… however, is there enough momentum to bring the business closer to the IT technology?

Business priorities is the biggest challenge; how do we keep close to the customer in the fashion sector when deploying digital channels? How does product management prioritize, satisfying the different stakeholders? New initiatives, market research, technological improvement, exploring opportunities…what delights my customer?

This talk is about hands-on experience in the international fashion retailer Desigual, how by breaking the traditional silos of expertise, and creating a transparent, value-driven product management prioritization scheme, we nurtured a learning culture, increased the efficiency of the Agile teams and boosted business analysis in the era of uncertainty.