How to Launch a New Product

17 May 2019
15:30 - 16:15
Room 2

How to Launch a New Product

One of the most critical moments for any new product is its launch into the market. For most products, this is a critical time for widespread adoption, determining whether the product has a long-term future. In many industries, a majority of the lifetime sales may be within the first few months after launch. This session will help you to plan how to define a product launch strategy that will set it up for success. Learn how to:

  • Define the objectives for your product launch
  • Break down those objectives into necessary steps and actions
  • Define the metrics and indicators you need to track the effectiveness of your product launch