Fernando is the Head of Innovation at the Spanish fashion brand Desigual, responsible for delivering Desigual’s innovation strategy and securing Desigual’s leadership position.
He enjoys extensive managerial experience, both driving operational projects as well as governance activities. As leader of cross-functional teams at the Microsoft partner Raona, he was responsible for a wide variety of projects for Spanish IBEX35 enterprises. Moreover, Fernando has a strong technical background, with more than 18 years experience as developer, software architect, and IT expert. Furthermore, he has published numerous Java articles in the technological magazine PCMania (Springer Verlag). Within his actual company Desigual, he has undertaken a large number of challenges, working in different roles: he was responsible for establishing the department for quality assurance and governance discipline, as well as defining the framework for new ways of working.
All in all, Fernando’s target is delivering value, focused on people and collaboration.